News:How spam filters dictated Canadian magazine's fate

By Jude Sheerin
BBC News

After 90 years, one of Canada's oldest magazines, The Beaver, is changing its name.

Its publishers say it was only natural that a Canadian history journal should have been named in honour of the industrious dam-building creature which is the country's national emblem.

But in recent times the magazine's attempts to reach a new online audience kept falling foul of spam filters - particularly in schools - because beaver is also a slang term for female genitalia.

The publishers of the magazine - now to be known as Canada's History - also noticed that most of the 30,000 or so visitors to their website per month stayed for less than 10 seconds.
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